Erasmus students Weblog

November 11, 2008, 7:41 pm
Filed under: Definitions

IBM offers strategic customer relationship management (CRM) solutions tailored to specific industry processes that can promote growth and profitability by providing a compelling, consistent customer experience across channels.

IBM CRM solutions enable a better understanding of customer sets and expectations to improve interactions with your employees and online systems. We offer:

  • Technology platforms that align business units across departments, enabling collaborative information sharing.
  • Strategic alliances with world-leading application providers including Oracle, SAP, Avaya, Genesys, Infor, KANA, and Nortel.
  • Extensive industry-specific strategy, implementation, integration and infrastructure expertise.
  • The right mix of hardware, software and services that can help drive a successful CRM implementation at your company.

Our CRM solutions are based on customer-focused strategies, incorporate all necessary departments, and are built on a scalable architecture that can start small but adjust to growing volumes of data. We have technology integration and project management expertise to help ensure a successful, consistent implementation across your business processes. Let IBM help you turn customers into advocates, while driving profitability and growth across your organization.


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Interesting CRM policy – rich and diversed. However, we should have more info about where it is coming from/source/date of consultation etc. More importantly, we should have a critical analysis/short comment on this policy (why it seems to be effective, how does it operate, who is involved…). Keep the good work!

Comment by Angela

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