Erasmus students Weblog

Recommendation of a book: Michael Solomon, Gary Bamossy, Soren Askegaard „Consumer behavior – a european perspective”, 4th Ed., Chapter 2 – perception
November 16, 2008, 4:55 pm
Filed under: Cases, Classes, Uncategorized | Tags:

The main subject of the chapter is to explain how perception of people works and how looks a way from our senses to interpretation of its signal from marketing perspective. It also describes how marketers use our perceptional behaviors to position different brand.

I find the chapter very interesting because it clearly explains important things in a simple way. What is more, inside this part of the book you can find many practical examples as well as pictures from marketing world which helps you to better understand theoretical knowledge.


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